Wednesday, May 14, 2008

IE Silicon Valley tour: 2) Innovation at YouTube

The first company on-site visit we planned was (guess where?) at the Google's headquarters in Mountain View.
After breakfast and a guided tour of the facilities (yes, with tour-guides...), we assembled a few company presentations. The overall topic was "how to preserve innovation".

Here's the presentation from my good friend Luis Garcia, international product manager at You Tube.
Luis had a very interactive presentation, to his words, using the group as beta-testers...
YouTube is probably one of the most amazing examples of a perfect-timing innovation whose deep disruptions are still to be fully witnessed.

Here's Luis's presentation:

- video as a social act
- dimension of the YT phenomena
- building communities
- seeds for innovation


At June 1, 2008 at 2:41 AM , Blogger José Luis García Cabrera said...


I'm surprissed about the last part of the presentation. This is what I expected some time ago, the possible use of youtube as a professional tool/portal for low&high quality videos (partners as BBC News and Reuters must mean this).

I will explain myself even if I'm pretty sure that this is already a thought in some "googles brain" and probably already a reality in some country. In the audiovisual sector, where I'm working there is a hudge neccesity of video interchange mainly focused on news content. The actual compression rates and the NO-necessity of after postproduction of news content (this must be ready to broadcast with some "cuts") is perfect for a platform as YouTube. Nowadays there are companies that distribute the content over satellite, and so on, but the cost is very high!!! Also YouTube can act as a real "neutral" platform, because one of the main problems is "who is managing my content"? TV Stations and News Agencies are really scare about where do they put their content.
So whay don't make a professional use of YouTube for TV Stations, Production Centers, News Agencies and so on? Even they can do business over this platform and part of the revenues can also come back to Google as the technical support for this business.
I hope this is easy to understand... so many things can be done over YouTube...
Is there someone who knows if this is already in use?

Sorry for my english

At January 13, 2009 at 6:28 PM , Blogger Kim said...


I am looking for a contact at YouTube for the possibility of a presentation or tour for the Association for Consumer Trends. Please contact me with Jose's contact information if you're willing to share it (or if you have another contact I could reach out to). Specifically, we want a speaker in the realm of social technologies (who can speak to the impact that they are and will have on consumer industries) as well as a tour of the innovation process(es) used at a major technology firm. Even a generalized tour of the facilities seems to be a far reach at the moment - we're having a tough time finding contacts.


At January 14, 2009 at 8:54 AM , Blogger José Luis García Cabrera said...

At January 14, 2009 at 8:55 AM , Blogger José Luis García Cabrera said...

Anyway Kim,

I'm sales manager inside Telefonica Servicios Audiovisuales, a subsidiary of Telefonica Corporation. I don't know if I will be able to help you but let's try!



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