YOU TUBE your Book!
Simon and Schuster is (to my knowledge) the first large publishing house using You Tube to promote their books.
They actually set up a .tv channel, (check it out) in addition to a whole subscription channel on You Tube. My feeling is that this is a great example of cross media promotion, that can really work (I got hooked already into a couple of their books, just watching a well done 2mts video).
Easy to produce, direct, eye catching; no doubts video is becoming the media for promotion in our days.
Go S&S! They are leading the way also ahead of the usual suspects (Amazon, Amazon and Amazon).